Influence: The Psychology of Persuasion

Author: Robert B Cialdini PhD

Brand: HarperCollins Publishers Inc

Edition: Revised ed.

Features:

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• Mint Condition
• Dispatch same day for order received before 12 noon
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Number Of Pages: 336

Publisher: HarperBusiness

Release Date: 01-02-2007

Details: Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion., His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

EAN: 9780061241895

Package Dimensions: 8.0 x 5.3 x 0.9 inches

Languages: English